CaseCamp

CaseCamp - a marketing-themed BarCamp spin-off - inaugurated itself last night in Toronto. I got there stupidly late (thank you, public transport) but seem not to have missed much.

There's an excellent summary here. I found the case presented by Eli and Susan from the AGO - reaching out to bloggers, treating them as media per se - was rather inspiring.

I want to write more, but we are on the road this week; back in Columbus for a friend's wedding. Hopefully, I'll have time to update this next week.

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