Tagged with 'marketing'
CaseCamp
CaseCamp - a marketing-themed BarCamp spin-off - inaugurated itself last night in Toronto. I got there stupidly late (thank you, public transport) but seem not to have missed much.
There's an excellent summary here. I found the case presented by Eli and Susan from the AGO - reaching out to bloggers, treating them as media per se - was rather inspiring.
I want to write more, but we are on the road this week; back in Columbus for a friend's wedding. Hopefully, I'll have time to update this next week.
New Apple Campaign - Who's cooler?
So, Apple has a new marketing campaign, which (ostensibly) portrays (Macs|Mac Users) as hip, young punks, and (PCs|PC Users) as square fogeys.
Except..…
Tonight we're gonna party like it's 1899
The deathly serious (or is it deathly bored?) looks on the Amish guys' faces. The fact that one of them wears a yellow wrestling helmet while the other sports a royal-blue headband…
An Unexpected Down-side
So, I've just discovered an unexpected down-side to the move to Canada: This country lacks good Super Bowl Ads.
The Super Bowl airs here. But without the ads…